Dari Keluarga Privat ke Keluarga Publik: Literature Review tentang Family Influencer dan Komodifikasi Kehidupan Domestik di Era Platform Digital
Keywords:
family influencer, komodifikasi domestik, sharenting, kerja platform, kerja digital anakAbstract
Perkembangan family influencer menandai perubahan struktural ketika kehidupan domestik tidak lagi sekadar direpresentasikan di ruang digital, tetapi diorganisasi sebagai sumber konten, keterlibatan audiens, data, dan nilai komersial yang diproduksi secara berkelanjutan. Artikel ini menganalisis proses peralihan keluarga dari unit sosial privat menjadi usaha publik yang dimediasi platform, serta cara pengasuhan, keintiman, kerja perawatan, dan kehadiran anak dikomodifikasi. Penelitian menggunakan integrative literature review terhadap 32 publikasi ilmiah inti yang terbit pada 2016 hingga Juli 2026. Literatur dikodekan berdasarkan fokus konseptual, platform, aktor, mekanisme penciptaan nilai, risiko, dan implikasi tata kelola. Sintesis menghasilkan lima proses yang saling berkaitan, yaitu pembukaan batas domestik, pementasan autentisitas terkalibrasi, konversi keintiman menjadi kerja relasional, transformasi anak menjadi modal digital dan simbolik, serta institusionalisasi influencer sharenting melalui merek, agensi, dan platform. Temuan menunjukkan bahwa komodifikasi tidak baru dimulai ketika konten bersponsor ditampilkan, melainkan sejak pengalaman keluarga dipilih, diformat, diukur, dan dioptimalkan untuk memperoleh visibilitas algoritmik. Nilai ekonomi terdistribusi secara tidak seimbang, sedangkan risiko privasi, persetujuan, pembentukan identitas, dan kerja lebih banyak ditanggung anak. Artikel ini menawarkan model prosesual komodifikasi domestik dan rekomendasi tata kelola berpusat pada kepentingan terbaik anak.
Unduhan
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